Hyundai Pulls Attempted Suicide Ad

Hyundai apologized and pulled an ad that portrayed a man trying to commit suicide by running his automobile in a closed garage.
The one-minute video was made by a German ad agency, In a statement, Hyundai Motor Europe said, “Hyundai Motor deeply and sincerely apologizes for the offensive viral film. The film runs counter to our values as a company and as members of the community. We are very sorry for any offense or distress the video caused.”
The video advertises the new hydrogen-powered Hyundai ix35 cars, which have 100 percent water emissions.
In the ad, a middle-aged man breathes in what appears to be car exhaust fumes in his car that is parked in a garage. But hours later and without any words, he emerges from the garage. The words displayed at the end of the ad are: “The New ix35 With 100% Water Emissions.”


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