The iWatch is moving forward quickly, according to a report fromBloomberg News. The tech giant reportedly has a team of 100 engineers led by the Jony Ive himself, and it aims to deliver this strange new product by the end of the year.
The watch will reportedly run a modified version of iOS and is pressing hard for a very long battery life – something like 4-5 days. It’s a new product, which we haven’t seen in a long time, and people are already getting excited. The headline for that Bloomberg article was “Apple’s Planned iWatch Could be More Profitable than TV.”It seems like wishful thinking to me.
I just can’t get behind this idea – smartphones and watches are at odds unless the watch is a pure fashion accessory, and Apple is not in the fashion business. It’s odd to watch Apple chase after an old market rather than invent a new one. I reserve judgment until we actually hear something from Cupertino, but right now, it’s hard to imagine what exactly the iWatch can do that will truly make it a must-buy. This might be, like the iPod, the product nobody knew they desperately needed. I’m not so sure.
Then again, it’s possible that the iWatch isn’t supposed to sell on iPhone-like levels. Apple may be going after the Samsung model – a whole lot of solid products rather than a few tent-poles. I could see the iWatch catching on in a dedicated core market, if not the mainstream, but maybe that’s what Apple needs right now. Tying your company to a few titanic products, after all, can be risky.
Apple could dramatically increase the current traffic in watches — there’s no doubt there. But can it bring it up to phone and tablet levels? Indie projects like Pebble Watch have proven that there is interest in the idea of smart watches, but the sort of interest that looks big on Kickstarter doesn’t always translate to what’s necessary for a company like Apple. Whatever it is, Apple needs something to get investors excited again – the stock continues its months-long slide, down to 423 at the time of this writing.